My Final Evaluation

What kind of media institution might you distribute your media product & why?

In my opinion, my media product could be published by a large publisher like Bauer, as my magazine has addressed a gap in the market. Through researching existing magazines, I found that Bauer’s publishing division have the music magazines ‘Pop’ which addresses a girly 10-13 year old audience and ‘Kerrang’ which addresses a largely male market between 14 – 19, where as my magazine is aimed towards both males and females, but with an emphasis on females between 16-19 (meaning it would have no competition). However, because I would be part of a well known institution, they would have control over aspects of my magazine and essentially change the whole theme if they chose. But, this would be worth the trade-off, because the institution would provide the funds for mass advertisement in music stores such as HMV, as well as usual magazine stores like Newsagents and WHSmiths.