My Own music magazine; initial ideas

Now that I have done some initial research into existing magazines I have decided on the target audience I wish to focus upon in relation to my music magazine.

Working title of magazine:
Kaleidoscope

Target audience - demographic:
My target audience consists of both males and females, mainly within the age range of 15-19 consisting of highschool and college students.

Target audience - psychographic:
My audience have a techno, pop rock and industrial music taste. The way they consume these medias has a heavy emphasis on live gigs and festivals. CD's are not bought very frequently because of the internet where music can be bought and downloaded online.
The target audience also have a strong allegience to social networking websites such as bebo, facebook and myspace.
These could be stereotyped as scene kids.

Price Point:
£1.99

Weekly or Monthly:
Monthly

Content:
The content in my music magazine will include; new bands, artists (singer songwriters) that are unsigned yet bring a new style of music to the exisiting products. Reviews for gigs and gig listings will also be included within my magazine, and will be present on the front cover in cover lines to attract audience interest.

Style:
The style of the colour scheme will be red and black with yellow. An anti-commercial feel will be adopted through torn effect stickers and straps as well as a scruffy font mast head.

USP or position in the market?
My unique selling point is the fact my magazine appeals to a wide range of alternative, power pop and techno fans and also those wanting new music styles or fresh sounds before anyone else. Also, because my music magazine is aimed at a specific sub culture of the 'scene kids' there is no existing market meaning there would be no competition for my magazine.
Another unique selling point I have is that my magazine gives bands that are currently unsigned or not widely known bands and artists to be advertised within my magazine, possibly helping them further their music careers or generating more popularity for them already.